20 years ago an enterprise full of hopes and dreams began its colourful journey in the energetic city of Shunde Foshan

In the twenty years since, they have strived ceaselessly in pursuit of excellence, providing comfortable living for many people with their high quality lighting products.

20 years on, the enterprise has grown large, specializing in the development, production and architectural management of electrical appliance fittings and lighting products. It has a production base in excess of 40,000m2 in area, a professional team of over 2,000 personnel and has had an annual growth rate of over 45% for almost 3 years.  

The formerly unknown Clipley company has now become famous in the Chinese lighting industry

During the 20 year development process, the Clipley company has embraced continual revolution and management innovation, making efforts to create a framework for an enterprise system, incorporating an enterprise management and incentive scheme.  The company has always considered ‘skills development’ as the key factor in increasing competitive strength by gradually building a professional team of high quality through effective, long-term talent cultivation.

Following the idea of “pursuit of excellent quality and creation of permanent brand”, Clipley company spares no effort in improving production capacity. The company has invested heavily in the production base and logistics centre, integrating design with R&D, manufacturing, assembly and marketing. They have introduced the industries leading powder coating machines, automatic wire stretching machine, automatic bridging machine, automatic powder coating production line, fully automatic punch, plastic injection machine, light source optical spectrum analyser, photospheric analyser and other advanced production and testing equipment. This continual promotion of innovation in production technology has led to the company occupying a leading position in the field of science and technology of lighting products research for a number of years.

The Clipley company has been insistent on the principles of customer-based and market-oriented product development, continuously launching new products. To date Clipley has 9 product types of switch, socket, energy-saving lamp, ceiling lamp, electronic ballast, electronic transformer, magnetic ballast, fluorescent fixture, office and commercial lights, with more than 2,000 product type variants.

Whilst increasing product variety, ‘Clipley’ has maintained product quality – the basis of any enterprises credibility. Stringent quality control checks are performed at all stages from the purchase of raw materials, through product design, development and production. The company has the import and export right and has obtained the ISO9001:2000 quality management system certificate, China Compulsory Certificate (CCC), UL, CUL, CE, ROHS, United Nations Supplier and energy efficiency certificate. The company has been awarded the laurel of contract abiding and trustworthy enterprise, China credit brand for superior quality and reliable service, civilized enterprise, China quality credit enterprise and other honourable titles. Moreover, it has acquired the product appearance design and utility patent

Clipley’ products are popular both at home and abroad with their excellent performance and architectural design making them the first choice for various building and engineering lighting systems.

In the long-term, the company has always recognised and actively cultivated the market with advanced concepts and motions including ‘planned market extension’ and ‘service marketing’ as well as using ‘development strategy of regional market’ and other market expansion ideas. It has adhered to the strategy of brand creation and entered the market with the three advantageous brands of ‘HUADA’, ‘CLIPLEY’ and ‘CLIPLEY KING’. 

At present, the marketing network has covered 32 domestic provinces and over 1,000 cities and counties. The enterprise is actively developing international markets with products sold to Europe, Canada, the United States, South America, Asia, Australia and the Middle East. As such, the enterprise will become one of the most competitive companies in the manufacturing of switch and lighting product.

Clipley bases itself on today, whilst cherishing the future and will move forward with ongoing first-class management and a first grade team with excellent products and services. They will continue their ‘pursuit of excellent quality and creation of permanent brand’ to establish the best brands in the switch and lighting apparatus industries and become the number one production base of building electrical appliance products.